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- William@WilliamNoel.com
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I have a confession …
Before becoming an insurance agent, I bought the WRONG kind of life insurance for my family.
That’s why I’m adament about educating people before they make a buying decision.
I believe you should understand how life insurance works, and how to use it BEFORE you die.
My goal is to help you cut through the noise, so you can make an informed decision, that is in the best interest of your family.”
Life is not ‘one size fits all’, and neither is life insurance!
Learn what you need now, as well as down the road.
People between the ages of 0-24 can be more aggressive with their finances.
Why? Because time is your greatest asset. With decades ahead, you can take calculated risks that have the potential for higher rewards.
Start by saving early, even small amounts their money can multiply over time.
Learn how money works and live on a budget with intention,
The habits and investments you build now can give you a head start that most people don’t realize until it’s too late.
If you’re between 25-54, it’s time to strike a balance—half aggressive, half conservative.
You may not have the decades-long runway you once did, so protecting what you’ve built matters just as much as growing it.
Continue investing in stocks or IULs for long-term growth, but also shift some focus to stability through conservative assets like annuities or bonds.
Prioritize saving consistently, minimizing debt, and planning for retirement with a strategy that adjusts as you age.
If you’re 55+, your financial strategy should lean more conservative—because time is no longer on your side.
At this stage, preserving what you’ve worked hard to build is more important than chasing high-risk returns.
Focus on protecting your savings from market volatility and ensuring a reliable income stream for retirement.
The goal is simple: avoid major losses, reduce financial stress, and enjoy peace of mind in your golden years.
Something we can plan for, other things fall in our laps.
Regardless of where you are in life, we’re here to help.
Life Happens!
I wanted growth without stock market stress. The IUL strategy William offered was explained clearly, and fit my long-term goals. I feel confident knowing my cash value can grow while creating generational wealth for my family.
Dominique L.
This Whole life gave me certainty. Fixed premiums, guaranteed cash value, and lifelong coverage mattered to me. The process was straightforward, no pressure, and I now have peace of mind knowing my policy will always be there.
Keith H.
When we bought our home, protecting our mortgage was a priority. The policy that William found was affordable and we both were accepted without a physical exam. We can sleep better knowing our family could stay in the house.
Suzie A.
Life insurance is a financial tool that provides protection when you die and, with certain policies, benefits you can use while living—such as access to cash value, tax-advantaged growth, and funds for emergencies, opportunities, or retirement income.
Life insurance generally falls into two main categories, with a few variations inside each:
Term Life Insurance
Provides coverage for a specific period (such as 10, 20, or 30 years). It’s designed purely for protection and does not build cash value.
Permanent Life Insurance
Provides lifelong coverage and includes a cash-value component that can be used while you’re living. Common types include:
Whole Life Insurance – Fixed premiums, guaranteed cash value growth, and a guaranteed death benefit.
Universal Life Insurance (UL) – Flexible premiums and adjustable death benefits, with cash value tied to interest rates.
Indexed Universal Life Insurance (IUL) – Cash value growth linked to a market index, with downside protection.
Variable Life Insurance – Cash value invested in market-based subaccounts, offering higher upside and higher risk.
At a high level, term insurance is about temporary protection, while permanent insurance is about long-term protection plus living benefits—the difference between renting coverage and owning a financial asset.
There’s no universal “better”—term life and whole life serve different needs.
Term life is straightforward and affordable. It gives you pure protection for a set period (10–30 years). That makes it a strong choice if your main goal is to replace income, cover a mortgage, or protect dependents during your working years.
Whole life is a permanent policy that never expires (as long as you pay premiums). It also builds guaranteed cash value you can access while you’re alive. That makes it more of a long-term financial tool—part protection, part savings vehicle.
Here’s the core distinction:
Term life is simple, lower cost, focused on protection.
Whole life is long-term, higher cost, with guaranteed cash value growth.
If you want the most coverage for the lowest price and your needs are time-bound, term usually wins. If you want lifelong coverage plus guaranteed cash value and financial predictability, whole life can make sense.
Best choice depends on your goals, budget, and long-term plan. A quick rule of thumb: buy term for income protection; consider whole life if you want lifelong coverage and a cash-value asset.
The best age to get life insurance is as early as possible, once you have someone or something to protect.
Here’s why timing matters:
Life insurance is priced primarily on age and health. The younger and healthier you are, the lower your cost—and that price is often locked in for life on permanent policies.
Practically speaking:
In your 20s–30s, insurance is cheapest and easiest to qualify for.
In your 30s–40s, it’s still very affordable, especially if you’re healthy, married, or have kids.
In your 50s and beyond, costs rise quickly and health issues can limit options.
The deeper truth: the “right age” isn’t about a number—it’s about buying before you need it. Once health changes, options shrink and prices climb.
In short:
The best time to get life insurance is before life makes it more expensive.
Yes—but only with certain types of life insurance.
If you have permanent life insurance (such as whole life or indexed universal life), the policy can build cash value that you may access while you’re living.
There are two common ways to do this:
Withdrawals
You can take money out of the policy’s cash value. This may reduce your cash value and death benefit, and withdrawals above what you’ve paid in can be taxable.
Policy loans
You can borrow against the cash value without a credit check. Loans are typically tax-free and don’t require repayment on a schedule, but unpaid loans reduce the death benefit.
Term life insurance does not allow withdrawals because it has no cash value.
Important distinction: you’re not withdrawing from the death benefit—you’re accessing the cash value inside the policy. How and when to do this matters, so it should be done strategically.
If you outlive your term life policy, the coverage simply expires.
That means:
The policy ends
No death benefit is paid
Premium payments stop
Nothing “bad” happens—you just no longer have coverage.
At that point, you usually have a few options:
Let it end if you no longer need life insurance
Renew or convert the policy (often at a higher cost)
Apply for new coverage, which depends on your age and health at that time
This is the tradeoff with term life: it’s affordable protection for a specific window of time, not lifelong coverage. If you still need insurance later, the cost will be higher than when you first bought it.
In simple terms, outliving a term policy means it did its job—you’re still here—but the protection was temporary.